Hike Conference is a 1-day event connecting design students with professionals for career advice and encouragement. I created the conference in San Francisco with Jason Schwartz in Chicago. We hosted two amazing sold-out events in our cities.
Hike branding by Celeste Prevost. Art direction by me and Jason Schwartz. Photo by Drew Rios.
Art direction: Jason Schwartz and me. Designer: Celeste Prevost. Developers: Marvin Cespedes and Connor Gaughan. I art directed the website and hand-picked the photography that best tells our story. We built the site to be responsive, since we know most people will be visiting on their phones.
Friday night kick-off at Workshop. 10/24/2014
Teams of attendees collaborated on monster drawings in a hands-on workshop led by Alex Sheyn.
Saturday, full conference day at Morningstar. 10/25/2014
Hike San Francisco
Friday night kick-off at Github. 4/4/2014.
Hike San Francisco at Adobe
Saturday, full conference day at Adobe. 4/5/2014
250 students from the Bay area made friends, shared aspirations, and started collaborations together.
Installation by The Made Shop.
Speaker gifts. Lettering by Alex Sheyn.
Form & Future
Form & Future was a website of long-form interviews for new designers that I created in early 2012. Later that year, I turned it into an event series at Makeshift Society highlighting local artists and makers.
I edited, posted, and promoted the interviews on a custom-built website. I wrote the HTML & CSS, and a friend designed the back-end as a Rails app on Heroku.
Makeshift Society Events
Photos by Rob Nero
Watch Willo's talk about the ebb and flow of creativity, owning your superpowers, and how to keep going when life gets tough.
Todd Masonis & Cameron Ring. Watch Todd and Cam talk about growing a business together, pursuing your far-fetched ideas, and teaching yourself how to make new things.
I was about.me's second designer from 2012-2013. I helped them grow their business to one million customers through networking features baked into the product, marketing campaigns, and designing platform documentation.
I redesigned the App Center overlay to accommodate our rapidly growing service list, and make it easier for people to find their favorite apps. The tiles clearly indicate which apps have already been added, and the pagination allows you to focus on just a few apps at a time.
I worked with a technical writer and our engineers to design our API & SDK documentation. There is a tremendous amount of details and code snippets outlined. I worked to ensure that any developer felt confident about designing for our platform when reading through our docs.
Developer Style Guide
I catalogued every UI element and style used within the product and organized it into the Developer Style Guide. It was important that apps look and feel like they belong on our platform, so the guide begins with our guiding principles.
Background designs for about.me pages.
Blue Bottle hired me to design an app to accompany a new customer experience for purchasing coffee beans. With this app, customers could walk into any Blue Bottle café and purchase beans without disrupting the baristas or cashiers.
The app prompts you to scan a bag of beans and learn about the coffee's origin, then check out and leave without waiting in line.
The secondary goal of the app is to help you find a Blue Bottle café near you.
Left: loading screen. Right: landing screen.
Left: scan barcode on bag of beans. Center: learn about the coffee origin and pay. Right: first time visitors sign up for an account.
After creating an account, pay up (left) and get a receipt (right).
Find a Café
Left: Find café. Right: Café information
Left: Settings. Right: Orders.
Sketches by Michelle Ott and me.
Vignette is an app concept in which you send in a photo, and receive a hand-drawn portrait in return.
Identity that I designed for Signal Camp, a strategic marketing and community firm in San Francisco.