One of the best interviews I've read recently is with Richard Turley on It's Nice That. The two-part interview goes into why Richard left Businessweek for MTV, and how his work has evolved since the switch.
“The conspiracy theory behind it is that we’re trying to de-brand MTV, using the chaotic visual language of our audience – the freedom, attitude, and urgency of that whole DIY shit that has a powerful legacy with the channel in the past.”
“The clusterfuck of visual content that we make and experience simultaneously on multiple screens, together, apart, sharing, liking, consuming.”
“We just want to make fun stuff that feels authentic – it can’t feel like some stupid agency bullshit branding play. We hired a handful of kids and we let them loose.”
I think corporate work gets a bad rap, and Richard's work at both Businessweek and MTV is an example of turning notions on their head to make work that really stands out. In my opinion, the most successful businesses (or those who I respect the most) are the ones who take direction from designers who take risks. Playing it safe is fine for insurance agencies and banks, but everyone else should really lighten up.
Now go out and make weird stuff today. :)