In early 2015, I worked with ShopStyle as a UX designer to make improvements to their mobile app. Their engineering team needed design help on both a structural level, and with creating new features and capabilities. I worked with closely with Shopstyle's Design Director, the mobile product manager, and a team of mobile engineers.
My first step was sketching out the app architecture, an updated navigation, and updated user flow in wireframes. I love using wireframes as a tool for validating concepts with stakeholders before too much time is spent in visuals.
The biggest aspect lacking from ShopStyle was personalization – why should users browse through dozens of brands they don't care about before seeing the ones they actually like? With this in mind, I designed an onboarding flow that enables users to customize their feed.
Throughout the entire design process, I worked closely with the design director to make the sure wireframes were supporting the final visual design. I also worked closely with engineers on implementation, ensuring that the final architecture and animations were built and shipped correctly.